Breendonk-Puurs, Belgium.

Duvel Moortgat Brewery(or Brouwerij Duvel Moortgat) was founded in 1871 by Jan-Leonard Moortgat, a descendant of a family of Belgium brewers. Jan-Leonard experimented his recipes by trial and error and his top-fermented beers were soon greatly appreciated in his hometown of Puurs and far beyond. Before long, business was booming and Jan-Leonard's two sons, Albert and Victor, joined the company. In the 1915s, the First World War brought Belgium into contact with England and specifically, English Ales. Inspired, Albert Moortgat decided to create a special beer based on the English model and worked with only the best ingredients which had him travelling across the UK to retrieve a specific, special strain of yeast (till today, the brewery still cultivates and uses it!). The brothers continued to experiment and perfect their recipe and by 1918, they decided to use the new beer dubbed 'Victory Ale' to commemorate the end of the First World War.

This innovative beer was a real revelation to one and all and during a tasting session for local notables, people was so amazed by the beer's potent aromas that they exclaimed, 'this is a real Duvel' which is dialect for 'Devil'. As a spark of inspiration, the beer was then renamed to Duvel. Everything about this beer was different and that aroused interest, even internationally. Duvel's status grew and it's now considered by many as THE definitive version of the Belgian beer and the Belgian Strong Pale Ale style. The Duvel even created its own beer glass and is the world's first tulip-shaped beer glass. Today, Duvel is enjoyed around the world and by countless beer lovers, brewed with profound respect for the original recipe and the time it needs to mature.

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