Here's a tale of how I was born... "The Achouffe gnomes love their beers, but they also love the juicy cherries that grow in their magical realm. Every year, they harvest and store them in the lofts of the brewery. One day, under the weight of the cherries, the floor gave way and the fruits fell into a Mc Chouffe brew. This incident gave birth to a radiant ruby beer (me!) that had the most delicious tart and fruity taste in all of Belgium."