Los Angeles, California, USA.

It all started when Gottlieb and Frederika Pabst, along with their twelve-year-old son Frederick, arrived in the United States in 1848 and settled in Chicago. In 1862, Frederick married Maria Best, daughter of the founder and owner of Best Brewing Co and in 1863, became a brewer at his father-in-law's brewery. When Philip Best retired to Germany in 1867, Pabst and Emil Schandein – his sister-in-law's husband and the vice-president of Best Brewery – worked to transform the company into one of the nation's largest brewers, capitalizing on, among other things, the Great Chicago Fire of 1871 that destroyed nineteen Chicago breweries and helped position Milwaukee as the leading beer producing city int he US. In 1889, Schandein died, leaving Pabst as president and his widow, Lisette Schandein, as vice-president. In 1890, Pabst changed the "Best" letterhead to "Pabst" and the Pabst Brewing Company officially begun. Their flagship beer, the Pabst Blue Ribbon proceeded to win multiple beer awards at many fairs, so many, in fact, that Captain Pabst had already started tying silk ribbons around every bottle. It was a time when beer bottles were more likely to be embossed than

Their flagship beer, the Pabst Blue Ribbon proceeded to win multiple beer awards at many fairs, so many, in fact, that Captain Pabst had already started tying silk ribbons around every bottle. It was a time when beer bottles were more likely to be embossed than labelled and the ribbons were likely added at great cost to Pabst. But Pabst's display of pride was also a display of marketing savvy, as patrons started asking their bartenders for the "blue ribbon beer". The beer is now largely popular among urban hipsters.

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