There's no doubt about it – I'm Belgium's #1 bestselling beer. I've been brewed and enjoyed since 1966 and in just 50 years, I've achieved a benchmark status of what a classic Belgian Pilsner should be. My golden yellow and glistening effervescent pour reflects the first sunshine of Spring and offers to the palate, thirst-quenching refreshment, cereal malt and aromatic hop flavours, as well as a crisp, dry finish.
Fun fact: I'm the signature beer of Wallonia, a French-speaking region that constitutes the southern half of Belgium, where I am always the one in two beers drunk at anytime!
Gold - World Beer Awards 2018
Bronze - International Beer Challenge 2018
Bronze - World Beer Awards 2015
Liège, Wallonia, Belgium
Jupiler's history started at Jupille in the province of Liège, within the Piedboeuf Brewery located in the heart of the village. The brewery was established in 1812 when the founder, who was a member of the Piedboeuf family and one that's extremely eager to compete against the Germans, had created a blonde-style beer that's bottom fermented. Piedboeuf's beer was adored by the locals and with encouragement, he decided to expand their range to lager-type beers. Today, Jupiler is Belgium's bestselling beer and one of the country's all-time favourites.
30 Oct 2022