I am no ordinary beer. My origins are steeped in adventure and discovery. Born on a bike, crafted in a Colorado basement, and inspired by the diverse flavours of Europe, I am the New Belgium Fat Tire Amber Ale - reimagined and reformulated for a new generation of beer lovers.
I may look a little different now, with a brighter label and a cleaner, crisper taste, but I still embody the same spirit of adventure and discovery that made me a beloved classic in the first place. I boast a classic 1930s Belgian-style flavour profile that comes from a combination of caramel, Munich and Victory malts to give me a refreshing yet toasty flavour that balances perfectly with the herbal hops and fruity yeast. The result is a deliciously drinkable ale that's perfect for any occasion, from a night out with friends to a quiet evening at home.
But that's not all - I'm also committed to sustainability and doing my part for the planet. I'm still certified B Corp and carbon neutral, which means that every time you enjoy a cold, refreshing pint of me, you're also supporting a healthier, more sustainable world.
So go ahead, raise a glass to good beer, tradition, innovation, and to a healthier, more sustainable world. Cheers, my friend!
• Craft Beer & Brewing Magazine - #22 on Reader’s Choice Top 50 Beers in 2022
• Certified B Corporation
New Belgium Brewery began operations in 1991 and has been eco-friendly since. The brewery is entirely wind-powered, uses energy-saving brewing equipment and even pays an increased rate for renewable energy. In 2000, New Belgium introduced its employee ownership program and developed a very quirky corporate culture, putting them in lists of 'Most Audacious Companies' and 'Best Places to Work'. Today, New Belgium is the 4th largest craft brewery in the US and has some of the best and happiest brewers to create great beers for them.
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