That was when Shufelt’s wife pointed out to him that his idea was indeed a great one. Shufelt decided to take a chance and provide people with a healthier alternative to beer that tasted just as good. He spent two years developing a concrete business plan, despite facing discouragement from many who believed the non-alcoholic beer market was too small.

However, Shufelt’s own research and meetings with retailers convinced him that there was a market for his idea. The only problem was that he had no experience brewing beer. Recognizing the need for a brewing partner, Shufelt attended conferences and posted on message boards, eventually finding the perfect match in John Walker, his co-founder.

Athletic Brewing Co is dedicated to brewing high-quality, full-flavored craft beer without the alcohol content. The company aims to provide a solution for those who enjoy the taste and experience of great beer but wish to avoid the negative effects of alcohol. To achieve this, the co-founders spent two years researching and experimenting to develop a new process for brewing top-quality non-alcoholic beers without compromising taste.

Athletic Brewing Co is dedicated to creating phenomenal-tasting craft beers that are also healthy, allowing people to enjoy a guilt-free brew without any worries. The brewery frequently collaborates with organizations like USA Triathlon, Ironman, and the Association of Volleyball Professionals to promote its products. As a certified B Corporation, Athletic Brewing Co is committed to brewing better, not only for the sake of its consumers' health but also for the Earth. The company meets the highest standards of social and environmental performance in its beer production.  

What began as a simple rant has transformed Athletic Brewing Co into a pioneer of the alcohol-free beer industry. As the demand for non-alcoholic beverages continues to grow, Athletic Brewing Co will remain at the forefront, providing a flavorful and healthier alternative to traditional beer. The brewery's success can be attributed to its passion for craft beer, health, and the beer community.