Athletic Brewing Co

  • Learn more
    Single
    355ml
    $6.90
    6 Pack
    6 x 355ml
    $37.50
    $41.40
    Case
    24 x 355ml
    $135.00
    $165.60
    Double Case
    48 x 355ml
    $230.00
    $331.20
  • Athletic Free Wave Alcohol-Free Non-Alcoholic Hazy IPA
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  • Learn more
    Single
    355ml
    $6.90
    6 Pack
    6 x 355ml
    $37.50
    $41.40
    Case
    24 x 355ml
    $135.00
    $165.60
    Double Case
    48 x 355ml
    $230.00
    $331.20
  • Learn more
    Single
    355ml
    $6.90
    6 Pack
    6 x 355ml
    $37.50
    $41.40
    Case
    24 x 355ml
    $135.00
    $165.60
    Double Case
    48 x 355ml
    $230.00
    $331.20
  • Learn more
    Single
    355ml
    $6.90
    6 Pack
    6 x 355ml
    $37.50
    $41.40
    Case
    24 x 355ml
    $135.00
    $165.60
    Double Case
    48 x 355ml
    $230.00
    $331.20

let's tap into their story!

Athletic Brewing Co is a pioneering company in the field of non-alcoholic craft beer. The brewery was founded in 2017 by Bill Shufelt and John Walker, who shared a passion for craft beer and an active lifestyle.

Shufelt was always a huge fan of craft beer but alcohol was just not helping his already hectic work life. Back then, Shufelt had a job as a trader at a hedge fund, and drinking did not add any value to his life. In fact, it affected his sleep and overall health. One night, Shufelt was ranting to his wife about how terrible non-alcoholic drinks tasted and how there should be tasty non-alcoholic brews readily available anytime, and anywhere.
The Epic Adventure Behind Athletic Brewing
That was when Shufelt’s wife pointed out to him that that was a great idea. Shufelt decided to take a chance with his idea and provide people with a healthier alternative to beer that tastes just as good. Shufelt took two years to make a concrete business plan and during that time, many people around him tried to dissuade him from going into the non-alcoholic beer business as it had very low sales.

However, Shufelt did his own research and met with retailers and knew that there was a market for his idea. However, there was a problem; Shufelt had never brewed anything before. Shufelt knew that he needed a partner who knew how to brew before he could go ahead with his plans. After going to multiple conferences and posting on several message boards, Shufelt finally found someone he could click with: his co-founder counterpart, John Walker.
Shufelt and Walker started home brewing using Gatorade jugs and had to adjust their recipes by trial and error. They initially wanted to do contract brewing at bigger facilities, but they were rejected by pretty much every brewer in the country. However, this was actually a blessing in disguise, as it led them to build their own brewery, where they can have full control over the quality of their brews.

Thanks to the persistent networking efforts made by Shufelt, Athletic managed to get a 7-day store trial at Whole Foods, which was the turning point for the brewery. From day 1, Athletic’s brews flew off the shelves and since then, the brewery expanded to all of New England and beyond.

Athletic Brewing Co’s flagship brews

Athletic Brewing Co has a vision to brew high-quality, full-flavoured craft beer without the alcohol content. The brewery wishes to provide a solution for those who want to enjoy the taste and experience of a great beer without the negative effects of alcohol. As such, the co-founders of Athletic took great pains - 2 years of research and a year of trial and error - to develop a new process of brewing top-quality non-alcoholic beers without compromising on the taste.

One of Athletic Brewing Co's flagship beers was the Upside Dawn Golden Ale, a clean, balanced, light-bodied ale that was released in 2018. The alcohol-free golden beer is brewed with premium Vienna malt and a combination of English and traditional American hops, which gives it subtle floral and earthy notes.
Another popular beer of Athletic is the Run Wild IPA - a non-alcoholic beer that has not only won many hearts but has also won multiple gold awards at different beer championships. Run Wild IPA is brewed with 5 different Northwest hops, which gives it an approachable bitterness that pairs with its deliciously malty body. PSA: this IPA has only 65 calories!

Athletic Brewing Co’s ethos and vision

Athletic Brewing Co seeks to make phenomenal-tasting craft beers that are also healthy so that people can enjoy a guilt-free brew without any worries whatsoever. The brewery often collaborates with other organisations like USA Triathlon, Ironman and the Association of Volleyball Professionals to market its products.

Athletic Brewing Co is committed to brewing better, not only for the sake of its consumers’ health, but also for the Earth. The company is a certified B Corporation, which shows that it meets the highest standards of social and environmental performance amidst its beer production.

The brewery’s success can be attributed to its love for craft beer, health, and the beer community. What started as a rant transformed into a pioneer of the alcohol-free beer industry. As the demand for non-alcoholic beverages continues to rise, Athletic Brewing Co will remain at the forefront of the industry, providing a flavorful and healthier alternative to traditional beer!
 

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