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Join us in making great beers
accessible to everyone


We are beer lovers on a mission to make great beers accessible to everyone.
We curate and create amazing beer experiences that bring people together.
We're not just here to sell beers, but to build a vibrant beer culture in Singapore.

If you're passionate about challenging the status quo, building incredible products that people love and redefine the way people think about beer for the better,
we want to hear from you!

Current Job Openings

  • Brand Manager

    Manager role - people leader, experienced expert with specialized skills.

    The challenge

    We have a fantastic range of craft beers, beer-inspired and alcohol-themed products in our arsenal and we need you to help us win customer mindshare by building an iconic brand from the ground up. Your job will be to create and build everything that the brand needs to stand out and convey our brand promise - from positioning, identity, attitude and all the necessary design elements and campaigns and be the brand steward with the ultimate purpose of revenue generation.

    We are looking for an accomplished expert who have a demonstrable track record of building and managing a high-impact consumer brand and preferably fluent in a variety of media, including print, digital, video, graphics, etc. You should be well-versed in the creative as well as marketing sides. We are a small team and you are expected to be the go-to brand steward and authority in the company.

    The objectives

    • Within 1 month, we expect you to have defined the brand plan, completed the brand set up and began executing it.
    • Within 3 months, we expect you to have completed the brand deployment and produce evidences of increases in measurable brand equity.
    • Within 6 months, we expect that you have executed campaigns that produce measurable increases in measurable brand equity and evidences in increased revenue generation.

    The responsibilities

    • Formulate and implement a winning brand strategy that cuts through the clutter, capture mindshare and eventually will become iconic.
    • Drive all the creative directions and dictate end-to-end marketing strategies to increase brand equity.
    • Define, track and report all relevant brand equity metrics against revenue growth objectives to maximize ROI.
    • Be the brand steward and maintain our brand integrity across all touchpoints and channels.
    • Set the standard for what an iconic brand would be.
  • Digital Marketer

    Professional role - individual contributor, experienced expert with specialized skills.

    The challenge

    We have a fantastic range of craft beers, beer-inspired and alcohol-themed products in our arsenal and we need you to consistently deploy a highly effective digital strategy (social, search, email, etc) to market our products throughout the customer journey – from creating awareness, funneling customers to our sales channels and most importantly, generating sales conversions.

    We are looking for an accomplished expert to help us formulate, plan and execute our digital marketing strategies, including social, search, emails and beyond. This is an individual contributor role that requires a highly skilled technical specialist on the subject matter. You should have a demonstrable track record of delivering successful digital marketing campaigns and possess expert proficiency in all the digital marking toolkits. We are a small team and you are expected to be the go-to digital marketing authority in the team for all our projects.

    The objectives

    • Within 1 month, we expect you to have defined the key metrics, launched and executed your planned campaigns.
    • Within 3 months, we expect you to have achieved your set metrics and demonstrated measurable impacts to sales conversions.
    • Within 6 months, we expect that you have settled a set of highly effective social and search strategies that increasingly, consistently and positively impact sales conversions.

    The responsibilities

    • Formulate, plan and execute all our digital marketing strategy and campaigns.
    • Define, track and report all relevant metrics against sales conversion to maximize ROI.
    • Create, own, steward and voice of our search and social media presence across all channels.
    • Continuously evaluate, improve and pivot strategies to keep us ahead of the competition.
    • Set the standard of what a highly effective digital campaign would be.
  • Sales Support & Coordinator

    Entry role - no experience / special skills required.

    The challenge

    As part of operations team, your main job is to fulfill all orders accurately and on-time. This is a highly operational and clerical role with logistical, warehouse, bookkeeping and admin responsibilities. This role suits someone highly organized, meticulous and can produce consistent, high-volume, high-quality work on a daily basis. Prior experience is not necessary as we will train you from scratch. What’s more important is having a problem-solving mindset, which we’ll test during the interview process. This is also a great opportunity for fresh grads to enter our company and the industry to learn the ropes of the business from scratch.

    The objectives

    • Within 1 month, we expect you to have learnt and be proficient with all our processes and can independently perform all the required daily duties without supervision.
    • Within 3 months, we expect you to have identified and implemented several efficiency improvements initiatives to your own daily work processes.
    • Within 6 months, we expect you to have produced several measurable efficiency improvements to yours and others workflow and processes.

    The responsibilities

    • Create, schedule, pick and pack daily orders accurately.
    • Manage accurate inventory tracking and on-time replenishments.
    • Manage inter-company, sea and air goods and freight shipments.
    • Resolve customer issues and feedback with excellent customer service.
    • Organize, housekeep and optimize our warehouse.
    • Bookkeeping, record-keeping and general accounting tasks.
  • Online Marketplace Manager

    Manager role - business leader, experienced expert with specialized skills

    The challenge

    We have a fantastic range of craft beers, beer-inspired and alcohol-themed products in our arsenal and we need you to help us win in all the online marketplaces that we currently and should participate in. Currently we sell in Redmart, Amazon and Shopee. Your job will be to grow revenue and profit across these channels as well as strategically enter new marketplaces where the biggest revenue impact can be generated. We are looking for an accomplished expert who have a demonstrable track record of setting up, building and growing substantial businesses in the online marketplaces, preferably dealing in alcoholic or FMCG products like beer or wine. You should be highly proficient in all the technical and soft skills required to do your job and achieve your objectives. We are a small team and you are expected to be the business leader for all our online marketplace businesses.

    The objectives

    • Within 1 month, we expect you to have defined your targets and metrics, completely deployed your plan to grow revenue and profit, and completed set up of all the other marketplaces you plan us to be in.
    • Within 3 months, we expect you to have demonstrated consistent increases in revenue and profit directly attributed to the execution of your plan, produced measurable results on your new marketplaces, and identified & implemented several operating cost reduction initiatives.
    • Within 6 months, we expect that you continue to demonstrate consistent increases in revenue and profit at all your marketplaces and have demonstrated measurable impact of your cost reduction initiatives across all your marketplaces.

    The responsibilities

    • Create, plan and execute sales tactics and marketing campaigns to maximize revenue and profit.
    • Analyze, interpret, report and act on data to discover insights to make effective business decisions.
    • Optimize merchandising, pricing, product content, placement, promotions to increase product ranking, visibility and sales conversions that maximises profit.
    • Manage product catalogue and daily stock level to achieve 100% stock availability and fulfilment.
    • Run daily operation and create and implement SOP to streamline and automate workflow to maximise consistency and efficiency.
    • Collaborate with marketplace category managers to maximise revenue and profit.
    • Respond, analyse and act on customer reviews to maximise customer satisfaction.
    • Identify, setup, launch and scale new marketplace opportunities to drive up sales and profit.
    • Set the standard for what an online marketplace business operation should be.
  • Business Developer (Retail Events, Pop-up Sales)

    The role

    Reporting to the Head of B2C under our Thirsty retail business unit, you will be responsible to build and develop our retail event business. Currently we are running a monthly sale at our warehouse and we want you to build and scale this up to other retail event opportunities such as pop-ups at other venues, spaces, atrium, malls, etc. You will own the business P&L, develop new retail event channels and grow the business. This is a highly demanding role that requires the right blend of business development, sales, event and project management skills. Ideally, you’re a strong, resourceful executor with sharp business acumen and creative ideas who’s strong in event management and aggressive on delivering results.

    Key objectives

    Success in this role means accomplishing the following objectives:

    • Increase revenue and maximise profits at our warehouse sales.
    • Reduce direct fixed and variable operating expenses at our warehouse sales.
    • Build new and profitable retail event businesses.

    Responsibilities

    Examples of work you will be doing:

    • Create, plan and execute sales tactics and marketing campaigns that would drive traffic to our existing warehouse sales, increase sales and maximise profit.
    • Organise, set up and run our monthly warehouse sales to achieve increasing target revenue and profit.
    • Hire, build and manage a strong operational and ground sales team to execute the operation and maximise sales.
    • Analyse, interpret, report and act on data to discover insights to make effective business decisions.
    • Decide pricing and optimise merchandising, content, floor and shelves layout, and promotions to increase sales and maximise profit.
    • Go out, scout, negotiate and secure new venues or locations to conduct pop-up sales.
    • Build and sell the business case for each event to be profitable.
    • Organise, execute and run the event from start to finish, including manpower, set-up, licenses, merchandise, logistics, etc.
    • Create and implement SOP to streamline and automate workflow for repeatable, consistent retail event execution.
  • Business Developer (Private & Corporate Sales)

    The role

    Reporting to the Head of B2C under our Thirsty retail business unit, you will be responsible to build and develop our private and corporate sales businesses. Example of private sales: conduct masterclasses in condos and sell beer/wine to the residents. Example of corporate sales: craft beer or wine appreciation/masterclass sessions at offices, placing draft/packaged beers at office/co-working space pantries as part of employee perks, corporate partnerships for gifts, etc. You will take the lead to build this business from scratch with full P&L responsibility. Profit sharing will be a significant part of your compensation. This is a highly demanding role that fits creative, strong, resourceful executor with sharp business acumen who is entrepreneurial and aggressive enough to build businesses from the ground up in a very short time.

    Key objectives

    Success in this role means accomplishing the following objectives:

    • Set up and build profitable revenue channels from private and corporate sales.
    • Increase revenue and maximise profits from private and corporate sales.

    Responsibilities

    Examples of work you will be doing:

    • Source, scout and prospect opportunities for private and corporate sales, e.g. visit co-working spaces, offices, condo management, etc to find, identify and build a business case for our beer and wine products.
    • Create, set-up, plan and launch prototype services, event packages and the necessary back-end logistics, manpower and administration for private and corporate sales.
    • Conduct and run masterclass or appreciation sessions for private and corporate customers with follow up product sales.
    • Create, plan and execute repeatable sales tactics and marketing campaigns that would drive leads, inquiries to maximise sales conversion and profit.
    • Hire, build and manage a strong operational and ground sales team to execute the operation and maximise sales.
    • Create and implement SOP to streamline and automate workflow for repeatable, consistent private and corporate sales execution.
  • Publicist

    Professional role – individual contributor, experienced expert with specialized skills

    The challenge

    We have a fantastic range of craft beers, beer-inspired and alcohol-themed products in our arsenal and we need you to consistently generate publicity and exposures of our brand, products and campaigns to build a positive and memorable brand image that stays on top of consumers mind at all time with the ultimate purpose of generating more revenue and maximizing profits.

    We are looking for an accomplished expert to help us formulate, plan and execute our publicity and PR strategies across all relevant media and channels. This is an individual contributor role that requires a well-networked, experienced and technically proficient expert in the field. You should have a demonstrable track record of delivering successful publicity campaigns and fluent in leveraging all media types. We are a small team and you are expected to be the go-to public relation authority in the team for all our projects.

    The objectives

    • Within 1 month, we expect you to have defined the key metrics, launched and executed all your planned campaigns.
    • Within 3 months, we expect you to have achieved your set metrics and demonstrated measurable impacts to sales revenue.
    • Within 6 months, we expect that you have implement a set of highly effective publicity strategies that increasingly, consistently and positively impact sales revenue.

    The responsibilities

    • Formulate, plan and execute all our publicity strategy and campaigns. Generate and build interest, coverage, exposures and endorsements for our brands/products.
    • Define, track and report relevant metrics against sales conversions to maximize ROI.
    • Manage and steward all our communications and publicity campaigns across all channels.
    • Advocate and protect our image in good and bad times. Bridge, maintain and improve all media and public relations.
    • Set the standard of what an effective publicity campaign would be.

Working with us

Our team consists of smart, hard-working people who are most excited at tackling incredibly hard problems. We value fresh, bold ideas, discipline, getting things done and going the extra mile. We share openly, tell it like it is and don't mince our words. We practice freedom and responsibility and we detest rules and traditions. We are extraordinarily frugal, yet we generously reward results.

Our workplace is highly demanding, fast-paced, quick-changing and deadline-driven. For some it will be hell, but for the right, select few, it will be the greatest workplace you've ever worked in where you have the freedom and platform to showcase your talents, do your best work and thrive together with the most exceptional colleagues you've ever worked with.

Have you got what it takes?

If you're an accomplished, resourceful and strong executor, motivated to solve the challenges we face, exceptionally good at what you do and highly entrepreneurial with a strong desire to win, send us your application to work@thirsty.com.sg, stating the role you're interested in. Only emailed applications will be considered.

Attach a resume and tell us why do you want to tackle this challenge and show us how you can successfully accomplish the set objectives. Intrigue and impress us and you’ll certainly get a response. We look forward to hearing from you!