They say a happy accident is the gnomes’ favourite kind, and that’s precisely how I, Chouffe Cherry, came to be.

One twilight in the enchanted orchards of Achouffe, a merry tumble of ripe cherries found its way into a bubbling vat of Mc Chouffe. The gnomes didn’t panic (they rarely do). Instead, they watched as the cherries spun their spell, infusing the brew with their deep ruby hue and juicy charm. A few almonds fell in too — gnomes are clumsy that way — along with whispers of strawberry and spice. The result? A cherry beer of cheerful mischief, layered with fruity elegance, nutty nuance, and a soft bitterness that lingers like a fond farewell.

I am the sweet reward at the end of your day’s adventure, best enjoyed with the people who make you laugh like a gnome on a sugar rush. Pair me with duck breast, roasted red peppers, oysters, or just a big bowl of berries, I’ll bring the magic, every time.