They say chase the sunrise, I say drink it.
I’m Upside Dawn, a bright, crisp, and incredibly refreshing golden ale brewed for golden-hour moments, no matter the hour. Light-bodied, gluten-removed, and brewed with premium Vienna malts and a blend of American and English hops, I bring subtle spice, gentle earthiness, and just the right lift of citrus on the nose.
Clean on the finish and balanced all the way through, I’m the beer you reach for post-hike, mid-adventure, or while kicking back with pizza and a playlist. With 0.5% ABV and only 45 calories, I keep things light in taste, in impact, and in how you feel tomorrow.
No buzz, no compromises. Just easy-drinking refreshment, brewed to brighten your day.
• European Beer Challenge - Gold Medal 2024, Silver Medal 2022
• International Beer Challenge - Bronze Medal 2024, Gold Medal 2023, Bronze Medal 2022, Gold Medal 2021, Silver Medal 2019
• London Beer Competition - Silver Medal 2022
• Tasting Alliance - Silver Medal 2022
• L.A. Spirits Awards - Bronze Medal 2022
• Best of Craft Beer Awards - Silver Medal 2022, 2020
• World Beer Awards - Gold Medal 2021
• Certified B Corporation
(MM/DD/YY date printed on bottom of can)
| Average quantity | Per serving 355 ml | Per 100 ml |
| Calories | 45 kcal | 12.68 kcal |
| Carbohydrates | 10 g | 2.82 g |
| Protein | 1 g | 0.28 g |
| Fat | 0 g | 0 g |
| Sugar | 6 g | 1.69 g |
In a market typically dominated by high-alcohol content craft beers, Athletic Brewing Co stands out as a refreshing exception. Founded in 2017 by Bill Shufelt and John Walker, the brewery's mission is to provide exceptional-tasting craft beers that are completely alcohol-free. Despite the challenges of breaking into a market dominated by traditional, alcoholic brews, Athletic has not only succeeded but has become a pioneer in the non-alcoholic beer industry. Their commitment to quality and flavor has earned them multiple awards and a loyal following among consumers seeking healthier alternatives.
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